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In the Media

Media Outlet:
Fortune
Publication Date:
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A new report by researchers from MIT and Boston Consulting Group (BCG) has uncovered “how AI-based machine learning and predictive analytics are super-powering key performance indictors  (KPIs),” reports Sheryl Estrada for Fortune. “I definitely see marketing, manufacturing, supply chain, and financial folks using these value-added formats to upgrade their existing KPIs and imagine new ones,” says visiting scholar Michael Schrage.