GBH
Sloan Senior lecturer Ben Shields speaks with GBH reporter Rafael Nam about why tickets for the World Cup opening match have not yet sold out. “The hope or bet — for FIFA is that once the matches start — and the greatest players in the world compete for the most prestigious prize of them all, the sport as business lens will fade into the background and the World Cup will be seen and experienced as the enduring global institution that it is,” says Shields.