In the Media

In an article co-authored for The Economist, Senior Lecturer Donald Sull explores the impact of artificial intelligence and large language models (LLMs) on corporate company culture. “Leaders who do adopt AI for cultural insights can use these to make their employees happier, lower the odds of reputational disasters and, ultimately, boost their profits,” writes Sull. “Measurement is not the only piece of the ‘successful culture’ puzzle, but it is a crucial one. Culture has always been an enigma at the heart of organizational performance: undoubtedly important, but inscrutable. With AI, meaningful progress can be made in deciphering it.”