In the Media

David Zipper, a senior fellow at the MIT Mobility Initiative, speaks with Kai Ryssdal of Marketplace about how cars in the U.S. are getting heavier and larger, and the environmental and safety costs associated with larger vehicles. “For decades, people who buy enormous, very heavy cars have been creating societal costs that they aren’t paying for. That’s what’s called a market failure,” said Zipper. “So if you want the market for automobiles to succeed, we need to make sure that when people are shopping for their next car, they are considering the societal costs of their purchase.”