Media Outlet:
Los Angeles Times
Publication Date:
Description:
Arcaea, a biotech beauty company founded by CEO Jasmina Aganovic ‘09, has partnered with the actress and producer Jennifer Lawrence to develop mes°, a new haircare brand, reports Flavio Gomez for the Los Angelos Times. “A TED Talk by Aganovic, an MIT-trained chemical and biological engineer exploring how biology can open new possibilities in beauty, prompted the two to connect and eventually develop the brand,” notes Gomez. “Instead of treating each [hair] concern as an isolated problem, the brand looks to biology for ways to address it.”