In the Media

Sloan Lecturer Michael Schrage speaks with Fortune reporter Sheryl Estrada about prompt-a-thons, “structured, sprint-based sessions for developing prompts for large language models (LLMs).” The “prompt-a-thon process reframes prompting as a high-impact diagnostic and design discipline—engineered for fast, actionable insight,” explains Estrada. “It’s not just about using AI more effectively—it’s about thinking and collaborating more intelligently with it,” adds Schrage.