Skip to content ↓

In the Media

Media Outlet:
Forbes
Publication Date:
Description:

Forbes reporter Abdo Riani spotlights an MIT and Northwestern study that uncovered why startup founders should be more cautious when listening to customer feedback. In a “study of six years’ worth of transactional data of 130 thousand customers in large retail chains…[researchers] made an interesting discovery – about 25% of customers consistently buy products that end up failing within 3 years,” writes Riani.

Related News