In the Media

Bloomberg reporter Boyan Ivanchev spotlights research by Prof. Drazen Prelec and Prof. Duncan Simester that finds, “credit card buyers were willing to pay over 100% more for tickets, due to the behavioral pattern that psychologically causes the credit card buyer to perceive the purchase as a type of deferred payment, and therefore, not immediately feel the psychological discomfort, as when letting this amount go when paying cash.”