In the Media

In an article for Bloomberg, Prof. Carlo Ratti and Michael Baick, a staff writer at CRA-Carlo Ratti Associati, highlight the importance of communication within cities. “The world has an incredible stockpile of effective urban policies, but the best ideas are not being adopted quickly or widely enough,” write Ratti and Baick. “Covid-19 taught us all how to slow the spread of viruses: wear masks, avoid large gatherings and take vaccines. To speed the spread of good ideas, we need to take the opposite tack by making urban solutions go viral.”