How to court millennial shoppers? Lose the logo
Alumna Wendy Wen '09 co-founded an online handbag company to create a new generation of luxury for savvy younger shoppers.
Alumna Wendy Wen '09 co-founded an online handbag company to create a new generation of luxury for savvy younger shoppers.
Consumers may tune in to prices when they need to — but recall data poorly, study finds.
Delaying access for the tech-savvy can stifle spread of new products, experiment with MIT students shows.
Alumni aim to make outdoor sports safer through gathering data and building a real-time social network.
Study: Being near colleagues helps cross-disciplinary research on papers and patents.
Study: Investing more in inpatient care relative to longer-term nursing facilities reduces mortality rates.
Economist Alessandro Bonatti’s theoretical studies illuminate the behavior of firms and prices.
Module would serve as a commercially owned space station, featuring a luxury hotel as the primary anchor tenant and NASA as a temporary co-anchor tenant.
New book by Andrew McAfee and Erik Brynjolfsson surveys tech’s challenges for business.
New AFFOA facility represents a significant MIT investment in advanced manufacturing innovation.
Ranked at the top for the sixth straight year, the Institute also places first in 12 of 46 disciplines.
Clothing tinkerers innovate fashion with science-based performance dresswear and 3-D knitting.
Award-winning paper by Arun Singh shows how one of the world’s fastest-growing economies can expand its energy consumption while limiting emissions.
A Mens et Manus America conversation with Jason Jay reveals research on how to have meaningful conversations with people holding opposing viewpoints.
MIT graduate student connects the business, engineering, and human elements of producing aerospace technology.