Skip to content ↓

In the Media

Media Outlet:
Publication Date:

Gizmodo reporter Shoshana Wodinsky spotlights a new study by MIT researchers that finds videos are not likely to sway public political opinion more than their textual counterparts. “It’s possible that as you’re scrolling through your newsfeed, video captures your attention more than text would,” says Prof. David Rand. “You might be more likely to look at it. This doesn’t mean that the video is inherently more persuasive than text – just that it has the potential to reach a wider audience.”

Related News

video deepfake screenshot

Is watching believing?

In spreading politics, videos may not be much more persuasive than their text-based counterparts.