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Creating a game plan for transition to a sustainable economy

Jeffrey Hollender enumerates the many reasons he’s feeling bleak these days.

The “chief inspired protagonist” of 7th Generation — one of the nation’s oldest and most successful green manufacturers — apologizes for delivering a talk “more depressing than expected.”

While discussing the challenges facing businesses attempting to transition to a more just and sustainable economy, Jeffrey Hollender enumerates the many reasons he’s feeling bleak these days.



Presented by MIT Sloan School of Management
Dean's Innovative Leader Series


"We live in a system where in a fundamental sense the purpose of business has become deeply misguided and in many cases, fundamentally immoral. I am a business person who desperately welcomes not just more influence of government, but influence that is aligned with the best interest of society and the planet. The game is tilted in an imbalanced way. "
—Jeffrey Hollender

(From MIT World)

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