In the Media

Writing for Sports Business Journal, Sloan Lecturer Shira Springer explores how the success of the “Barbie” movie could be applied to women's sports. “The ultimate goals for competitions that feature female athletes: Build a fandom and a movement capable of organic growth, convert casual fans into avid fans, attract the previously indifferent and uninterested,” writes Springer. “‘Barbie”’ did that. Moviegoers didn’t simply watch the movie; many joined in the fun, the new fandom and the new movement.”