Media Outlet:
New York Times Publication Date:
Description:
Amy Fitzgerald, outreach program coordinator for the Edgerton Center, speaks with New York Times reporter Jane Levere about the Ad Council’s new “She Can STEM” campaign aimed at girls ages 11 to 15. Fitzgerald says the message “could have a big effect,” adding that it’s vital the campaign shows “mechanical engineers, aviation engineers, women who get their hands dirty…Girls, especially, do not have an idea of the range of possibilities.”