Media Outlet:
National Geographic Publication Date:
Description:
National Geographic reporters Monique Brouillette and Rebecca Renner spotlight Prof. Sinan Aral’s research exploring why untrue information tends to spread so quickly. “Human attention is drawn to novelty, to things that are new and unexpected,” says Aral. “We gain in status when we share novel information because it looks like we're in the know, or that we have access to inside information.”