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In the Media

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Boston Globe
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MIT spinout Affectiva Inc. has developed a new system that can study a driver’s face to help assess their mental state, reports Hiawatha Bray for The Boston Globe. Bray explains that the system “analyzes facial expressions to determine if a driver is distracted, angry, scared, sleepy, or drunk.”

Related News

Screenshots from a video from Affectiva shows how the Affdex software tracks facial cues to infer emotions. At top left, a fixed stare signals concentration; at top right, a furrowed brow signals confusion; at bottom right, a raised brow signals enjoyment; and at bottom left, a wrinkled nose bridge may signal disgust.

A market for emotions

With emotion-tracking software, Affectiva attracts big-name clients, aims for “mood-aware” Internet.