Staying Power: Six Enduring Principles of Managing Innovation in an Uncertain World — by Sloan Management Review Distinguished Professor of Management Michael A. Cusumano — was named one of the best business books of 2011 by strategy+business magazine.
Staying Power was praised for its big-picture analysis of what sustains leading companies over a period of decades. The book is based on Cusumano’s studies of major companies.
“There’s no pretense of conducting quantitative analysis in this book,” writes Phil Rosenzweig in reviewing Staying Power. “Rather, it represents an effort to seek patterns from in-depth case studies.”
“These six principles represent a set of guidelines that executives in any company or industry should consider in order to achieve high performance over the long term,” Rosenzweig adds.
The strategy+business list also includes Brand Relevance: Making Competitors Irrelevant by David A. Aaker SB ’60, vice chairman at marketing consulting firm Prophet.
“In defining the characteristics that enable some brands to surge past others, Aaker brings an academic’s eye to the question of why some brands transcend their markets, and the result is a book thick with examples and lessons,” writes Catharine P. Taylor in reviewing Brand Relevance.
Staying Power was praised for its big-picture analysis of what sustains leading companies over a period of decades. The book is based on Cusumano’s studies of major companies.
“There’s no pretense of conducting quantitative analysis in this book,” writes Phil Rosenzweig in reviewing Staying Power. “Rather, it represents an effort to seek patterns from in-depth case studies.”
“These six principles represent a set of guidelines that executives in any company or industry should consider in order to achieve high performance over the long term,” Rosenzweig adds.
The strategy+business list also includes Brand Relevance: Making Competitors Irrelevant by David A. Aaker SB ’60, vice chairman at marketing consulting firm Prophet.
“In defining the characteristics that enable some brands to surge past others, Aaker brings an academic’s eye to the question of why some brands transcend their markets, and the result is a book thick with examples and lessons,” writes Catharine P. Taylor in reviewing Brand Relevance.
