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First Full-Time Publisher Named for Technology Review

Appointment of R. Bruce Journey, formerly with Fortune, reflects intention to enhance market strength of unique publication edited at MIT.

CAMBRIDGE, Mass.--Technology Review, the award-winning national magazine of technology and policy published by the Association of Alumni and Alumnae of the Massachusetts Institute of Technology, has the first full-time publisher in its 97-year-history.

The appointment of R. Bruce Journey, New England advertising director for Fortune magazine, was announced by William J. Hecht, executive vice presi-dent of the Alumni/Alumnae Association. Mr. Hecht, as have his predecessors in the post of executive vice president, had been publisher.

Technology Review, which covers a wide range of technology-related issues, has grown steadily over the past several years. It has been nominated for two National Magazine Awards and has received two Olive Branch Awards for its coverage of arms control and dis-armament from the Center for War, Peace, and the News Media at New York University. It received the John Bartlow Martin Award for Investigative Jour-nalism in 1988. In 1994, Technology Review was ranked No. 1 in the nation in the "most credible" cate-gory and No. 6 in the "most objective" category in a sample survey of 300,000 leaders from business and government.

"Technology Review has long been highly regarded for its editorial excellence," Mr. Hecht said. "It is now time for MIT to invest in its commercial potential. With the appointment of Mr. Journey, we have begun the effort to secure a prominent place for Technology Review in the competitive world of commercial publishing."

As interest in the issues surrounding science and technology are becoming more mainstream, MIT recognized that Technology Review--already a commercially circulated magazine--should be encouraged to grow and to serve the general population, Mr. Hecht said.

Mr. Journey, who has been with Fortune and Time Inc. for the past 11 years, said he is drawn to the idea of improving the marketplace position of the magazine and spreading the word among advertisers of its strong commercial value.

Steven J. Marcus, editor in chief since 1991, says the magazine faces a dramatic new era. "We finally have the leadership in the business end of the magazine to complement the leadership that's existed in editorial and design. Journey beautifully satisfies all the specifications we had for a full-time professional publisher of Technology Review."

Robert M. Metcalfe, who headed the search committee for the publisher's position, said: "MIT's Technology Review Magazine is nearing its hundredth birthday and is ready to take its next big step. This will involve a lot of what outside MIT they call marketing. And Bruce Journey knows how to market magazines."

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