Marketplace
Research scientist Matthias Winkenbach discusses the difficulties posed by massively scaling up capacity to deal with a surge in online shopping caused by the holidays and the Covid-19 pandemic. “I think especially this time of the year and under these circumstances, maybe also the consumers need to reconsider whether everything they order on Amazon or elsewhere needs to be delivered as fast as possible,” says Winkenbach, “or whether there’s certain things to prioritize and other things to deprioritize.”