Jarrod Goentzel and Fredrik Eng Larsson of the Center for Transportation and Logistics write for The Wall Street Journal that companies seeking greater supply chain visibility must quantify the benefits of such information. They write that “to make a clear case for investment in visibility systems, companies must focus on the tools that transform data into structural improvements.”
A study co-authored by Prof. Karen Zheng examines how fear that items will go out of stock can motivate shoppers to pay full price, increasing stores’ profits, reports CNBC reporter Susie Poppick. “It turns out people tend to believe certain products will be sold faster or sooner than they actually are,” explains Zheng.
Prof. Richard Schmalensee speaks with Forbes’ David Slocum about his book “Matchmakers: The New Economics of Multisided Platforms.” Schmalensee explains that the fundamentals of new businesses “are similar to those of old, familiar ones — from how they price, to how they solve the…problem of getting both groups of customers on board. New startups can then learn from old successful ones.”
Prof. Thomas Kochan speaks with WBUR reporter Deborah Becker about the contract dispute between Verizon and the company’s employees. Kochan says that in order to avoid these situations in the future, “we need to fundamentally change our labor policy to provide more workers access to a variety of different ways to have a voice at work.”
The Economist highlights an MIT study that shows Massachusetts is outperforming Silicon Valley in creating life sciences startups, and credits MIT for its role in driving innovation in Kendall Square. “The Boston metropolitan area...seems to be holding its own as the world’s pre-eminent biotech hub.”
Deepa Seetharaman writes for The Wall Street Journal about Prof. Sinan Aral’s research on the popularity of social media messaging applications. Aral found that people are three times more likely to try an app if invited by private message and 17 percent more likely to repeatedly use the application.
Senior Lecturer Bill Aulet writes for The Boston Globe about whether Massachusetts Governor Charlie Baker can “pull off something rarely seen in business and even less often in politics — to be both a great manager and a great leader.”
Wall Street Journal reporter Brenda Cronin writes that MIT researchers have identified a group of consumers that routinely buy products that fail. “You’ve got to think about who’s buying” the product, explains Prof. Duncan Simester. “If it’s these harbingers buying them….and if they keep buying them…then you’ve got a problem.”
CNBC’s John Schoen writes that MIT researchers have identified a group of consumers that repeatedly buy unpopular products. "You might have thought this was a category-specific effect — someone who buys the wrong makeup," explains Prof. Catherine Tucker. "But the strongest effects were going across category.”
MIT researchers have found that certain consumers are more prone to buying products that end up failing, reports Peter Coy for Bloomberg Business. “It's not just that certain people try out new products that turn out to be unsuccessful,” writes Coy. “It's that they keep going back for more of them.”
Senior lecturer Sharmilia Chatterjee writes for Fortune about the growth in box-delivery subscription services and how large retailors may end up edging them out of the market. “Before entrepreneurs rush into the subscription box space, they should take heed of a number of factors including…the entry of big players,” Chatterjee writes.
A new study from MIT’s Industrial Performance Center finds that while Massachusetts is successfully launching and growing new startups, the state has a shortage of “super-scale” companies, reports Hiawatha Bray for BetaBoston. Bray explains that the report “calls for public- and private-sector efforts to foster the development of bigger businesses in the Bay State.”
A new report details the entrepreneurial impact of MIT’s alumni entrepreneurs, reports Hiawatha Bray for BetaBoston. “We’re seeing a more rapid rate of growth than we have ever seen before,” explains Prof. Edward Roberts, in the “growth in the formation and startup of new companies by MIT alumni.”
Anne Fisher reports for Fortune on a new paper co-authored by Senior Lecturer Don Sull that found that a large number of senior managers at major corporations do not know their companies’ priorities. “Among senior managers directly involved in setting their companies’ objectives, only about half could identify them,” writes Fisher.
Writing for Fortune, Prof. Zeynep Ton highlights a new trend among American companies to open on Thanksgiving in an effort to get an early jump on Black Friday. “This is a rotten break for employees forced to work while the rest of the family gathers together,” writes Ton.