Business and management

Cary Lin MBA ’16 co-founded Common Heir, a clean and plastic-free beauty company dedicated to creating “a high-impact line of skincare that had a low impact on the environment,” reports Geri Stengel for Forbes.

Ella Peinovich ’12 co-founded Powered by People, a wholesale e-commerce platform based in Kenya that connects small brands to global markets, reports Annie Njanja for TechCrunch. “We are providing these businesses with new visibility into the specialty retail market in North America,” says Peinovich.

Daleep Singh, an MIT alumnus and the United States Deputy National Security Advisor for International Economics, speaks with CBS journalist Sharyn Alfonsi about the economic sanctions being used to combat Russia’s attack on Ukraine. “In this century, our view is power is much more closely tied to your economic strength, technological sophistication, and your story,” says Singh.

Quipu Market, co-founded by Mercedes Bidart ’19, Juan Cristobal Constain ’18 and Gonzalo Ortegoa ’19, was named one of Fast Company’s most innovative companies in Latin America, reports Fast Company reporter Adam Bluestein. Quipu Market is “a web-based and mobile platform that allows individuals and small entrepreneurs in low-income communities,” writes Bluestein, “to conduct trade using virtual tokens, helping microbusinesses gain visibility and build creditworthiness even without access to formal banking.”

Boston Globe reporter Michael Silverman spotlights the MIT Sloan Sports Analytics Conference, which is highlighting the resiliency of the sports industry.

Forbes contributor Patrick Rishe spotlights the 2022 MIT Sloan Sports Analytics Conference, which addressed equity analytics, the Rooney rule, sports marketing in the metaverse, and the future of AI in sports. “Advancements in technology and tracking granular layers of fan behavior at (and away from) sports venues are giving brands deeper insights on connecting a particular partnership with real consumer purchase intentions,” writes Rishe.

Writing for The Washington Post, Prof. Sinan Aral explores the information war underway over traditional and social media about the Russian invasion of Ukraine. “While it is hard to pinpoint the extent to which the information war is contributing to the overwhelming international unity against Putin’s aggression,” writes Aral, “one thing is clear: Social media, mainstream media and the narrative framing of the invasion of Ukraine undoubtedly will play an important role in how this conflict ends.”

Prof. Stuart Madnick speaks with WCBV-TV reporter David Bienick about concerns surrounding Russian cyberattacks. “Madnick suggests that in order to protect themselves from cyberattack, people should update their computer protection systems and be extra leery of suspicious emails and links,” says Bienick.

MSNBC reporter Selena Rezvani spotlights a study by Prof. Danielle Li and her colleagues, which found that women aren’t seen as having as much leadership potential as men despite having higher and more consistent performance ratings. Li and her colleagues found “women are 14 percent less likely to be promoted year after year, compared to men,” writes Rezvani. 

STAT reporter Faye Flam spotlights research from Prof. David Rand, University of Regina Prof. Gordon Pennycook and their colleagues that shows people “really want to share accurate information but give into the temptation to share juicy bits of gossip they think will please their friends or that make them look good.”

Prof. David Autor, Harvard University Prof. Gordon Hanson, University of Zurich Prof. David Dorn, and Monsah University Prof. Kaveh Majlesi have described an “ideological realignment in trade-exposed local labor markets that commences prior to the divisive 2016 U.S. presidential election,” reports Thomas B. Edsall for The New York Times.

Prof. David Rand and Prof. Gordon Pennycook of the University of Regina in Canada found that people improved the accuracy of their social media posts when asked to rate the accuracy of the headline first, reports Faye Flam for Bloomberg. “It’s not necessarily that [users] don’t care about accuracy. But instead, it’s that the social media context just distracts them, and they forget to think about whether it’s accurate or not before they decide to share it,” says Rand.

Zero-knowledge proof (ZKP), a cryptographic method invented by three MIT researchers in 1985, enables authentication of private information without revealing information that could be compromised, reports Victor Shilo for Forbes. “ZKP has the potential to protect privacy in a wide range of cases,” writes Shilo. “By implementing ZKP, businesses and society can evolve to ‘open data 2.0’ where daily transactions are completed in today’s digital economy but without disclosing unnecessary sensitive information.”

A new study by Prof. David Autor examining the effectiveness of the Paycheck Protection Program found that the program ended up subsidizing business owners and shareholders more than workers, reports Stacy Cowley for The New York Times.  “Jobs and businesses are two separate things,” says Autor. “We tried to figure out, ‘Where did the money go?’ — and it turns out it didn’t primarily go to workers who would have lost jobs. It went to business owners and their shareholders and their creditors.”

A report by researchers from MIT’s Center for Transportation & Logistics and the Council of Supply Chain Management Professionals found that nearly half of supply chain professionals have remained committed to the same level of supply chain sustainability as before the Covid-19 pandemic, reports Laura Cooper for The Wall Street Journal. “The report, which surveyed some of 2,400 supply-chain industry professionals, also showed that 36% sought to increase their efforts to be more sustainable,” writes Cooper.