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MIT researchers make magazine's list of '100 most creative'

Joseph Coughlin
Caption:
Joseph Coughlin
Neri Oxman
Caption:
Neri Oxman
Peter Senge
Caption:
Peter Senge

Fast Company magazine has named Joseph F. Coughlin, director of MIT's AgeLab, Neri Oxman, a graduate student in MIT's Media Lab, and Peter Senge, senior lecturer at the MIT Sloan School of Management, to its inaugural list of the "100 Most Creative People in Business."

In its June issue, the magazine lauds Coughlin's research as being "devoted to using smart technology to bolster older folks' quality of life." Oxman, who graces the magazine's cover, is described as an "artist, architect, ecologist, computer scientist and designer who is not just making new things but also coming up with new ways to make things."

Senge SM '72, PhD '78, the founding chair of the Society for Organizational Learning, is cited by the magazine as providing "the ultimate decoder ring for CEOs who wanted to apply collaboration and systems theory in the workplace."

Fast Company's list -- which includes Jonathan Ive, senior vice president of Industrial Design at Apple, Melinda Gates of the Bill & Melinda Gates Foundation, and Michele Ganeless, president of Comedy Central -- features at least three others with MIT connections.

They include chemist George Whitesides, formerly an MIT professor and now at Harvard; former MIT economics professor Susan Athey, now Microsoft's chief economist and a professor at Harvard University; and inventor Saul Griffith SM '01, PhD '04.

The list is "a snapshot of the range and depth of creativity across our business landscape -- a remarkable and perhaps surprising source of strength in these times of turmoil," says Fast Company Editor Robert Safian.

The June issue of Fast Company is currently on the stands; profiles of those featured on the list can be viewed at www.fastcompany.com.

A version of this article appeared in MIT Tech Talk on May 20, 2009 (download PDF).

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