In the Media

Principal Research Scientist Andrew McAfee speaks with Innovator News reporter Jennifer L. Schenker about his upcoming book, “The Geek Way,” which explores how tech companies found the best way to operate their businesses. “If you want your company to be a tech company, then you will be competing against geeks,” says McAfee. “These are people who look at things differently, go deep on a problem, get obsessed with it and fiercely work at it until they think they find a good solution.”