In the Media

MIT Sloan Lecturer Shira Springer speaks with WBUR host Robin Young about the future of women’s sports coverage. “It does require extra effort on the part of the fan to find coverage on the streaming platforms,” says Springer. “And that is a problem because what you are trying to do in women’s sports is convert casual fans to avid fans and maybe bring in people who simply were not aware of what women’s sports offers, and to do what you need to be easily discoverable.”