Writing for Sports Business Journal, Sloan Senior Lecturer Shira Springer highlights ways to increase attention and investment in women’s sports. “Reflecting on the year that was in women’s sports, professional ice hockey and track and field offered two case studies on raising awareness and building momentum by eventizing,” writes Springer. “Both events aimed to take women’s sports to new places – one literally focused on new cities for women’s ice hockey, while the other set its sight on historic territory for women’s track. In the process, and in different ways, both presented a vision for the future, a desire to go bigger, take calculated risks and see what happens.”