On Monday, March 14, the MIT International Design Center (IDC) is hosting a design conversation featuring Adam Cutler, design practices program director for IBM Design, based in Austin, Texas. Cutler, a trained architect, will bring his notable expertise in the field of design and technology to the IDC as he shares the strategy and plans behind launching the IBM Design Language. This event, which will begin at 4 p.m. at the IDC (Building N52, 3rd floor), is free and open to the MIT community and to the public.
IBM Design was formed in 2012, and Cutler stepped in as the design practices program director in 2013 to oversee the launch of the Design Language and effort to overhaul design thinking and practices throughout all levels in the company.
Cutler’s talk, “IBM Design Thinking: Form intent, deliver outcomes,” will explore the ways that IBM applies design best practices across all disciplines of its business. In a 2014 article in AIGA, Cutler wrote that by “designing the circulatory flow of our studio, the hope is to create a self-sustaining culture of curiosity and collaboration that feeds itself by mobilizing thoughts, ideas and possibilities … [which] provides every designer more and better opportunities to take quick, exploratory laps around a problem to arrive at the best solutions for our users.”
The IDC Design Conversation series brings a prominent figure from industry to offer thoughts on interdisciplinary themes in design. These talks are meant to foster an ongoing and Institute-wide discourse on the evolving nature of the processes, tools, and outcomes of design.