Neil Calder of the Stanford Linear Accelerator Center will give a physics colloquium on Thursday, Feb. 28 on "How to Get the Press Your Science Deserves." The talk will be at 4:15 p.m. in Room 10-250.
One of the world's leading research laboratories, The Stanford Linear Accelerator Center designs, builds and operates electron accelerators and related experimental facilities for use in high-energy physics and synchrotron radiation research. Calder previously worked at CERN, the European Organization for Nuclear Research, the world's largest particle physics center.
Calder will offer a tool kit of resources and techniques to gain press coverage for physics work. The focus will be on last November's Higgs story at CERN, but the lessons will be applicable to all areas of science.
Refreshments will be served at 3 p.m. in the physics common room (4-339).
A version of this article appeared in MIT Tech Talk on February 27, 2002.